Generating Value From Your Marketing And Branding

INSPIOR, the B2B digital marketing firm, partnered with NYC & Company, CMI, and Tarsus Media in conjunction with The Port Authority of NY & NJ to engage in an important forum around what companies must do to maximize their marketing and branding in search for new monetization opportunities.

In uncertain times, a good leader can steer an organization in the right direction to achieve business success. Leaders guide marketing and branding strategy, foster creativity, and inspire motivation.

In this forum we will focus on competitive marketing and branding strategy, developing alternative options for challengers and defenders, illustrated with numerous audio-visual examples of unbeatable strategies and approaches.

You Will Learn to:

1. Build a brand that will increase your visibility - and profits
2. Tips for successfully managing your team’s marketing and branding
3. How to use audience targeting to increase value and to develop a compelling USP—unique selling proposition—that differentiates you from all others in the field
4. Leverage email in your monetization efforts for greater cash flow and profit margins
5. Marketing strategies for accessing untapped revenue and identifying potential roadblocks
6. SEO, SEM - Creative Ways to Avoid Mistakes with Paid Search

Ellen Schned

CBS College Sports Senior , Vice President of Affiliate, Marketing and Distribution, CBS

Brett Barndt

Account Executive, INSPIOR.com

Brian Jones

Chief Operating Officer , CMI


Location:


The Port Authority of NY & NJ
115 Broadway, 19th Floor (Between Thames and Cedar Streets)

Conference Room D
New York, NY 10006

For details: Call Guy Derenoncourt: 212 598-4567 ext. 211

About us: INSPIOR, a B2B solutions provider, creates digital marketing solutions for business and senior-level decision makers who proactively seek to deliver an exceptional key stakeholder experience. INSPIOR uses the online channel to strengthen marketing campaigns. INSPIOR helps our clients improve their bottom line and increase the value of their external interactions with existing customers and high-value prospects.
Thanks,

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Pirated Software Value is On the Rise

The Business Software Alliance (BSA) stated in their annual report that the revenue from software piracy in 2010 has reached record highs. The alliance stated that piracy worldwide is now costing the industry $59 billion. They also said that it seems as though the piracy is primarily occurring in emerging markets where PC growth is taking place.

In terms of piracy rates according to region, the central/eastern regions of Europe and South and Central America ranked the highest. The regions all tied at 64 percent. The BSA said that the commercial value of software piracy has grown 14 percent in a mere year.

The BSA represents the entire software industry. BSA president and chief executive Robert Holleyman said in a statement, “The software industry is being robbed blind. Nearly $59 billion worth of products were stolen last year — and the rates of theft are completely out of control in the worlds fastest-growing markets. The irony is people everywhere value intellectual property rights, but in many cases they dont understand they are getting their software illegally."

The BSA reported that the global market for personal computers skyrocketed in 2010. As PCMag puts it, “for the first time, PC shipments to emerging economies outpaced those to mature markets, 174 million to 173 million.”

The BSA stated that “the problem is that people often do not realize the software they are using is illegal.” The BSA found that the most common form of piracy that was found in the emerging economies was when an individual would buy a single copy of software and then install it onto multiple computers. They also found that businesses were doing this as well. The organization discovered that an entire fifty-one percent of PC users (including businesses) in these emerging markets did not realize that installing a single copy of software onto multiple computers was illegal. A BSA spokeswoman said that they obtained all of this information from Ipsos and IDC. She also said that Ipsos surveyed more than 15,000 different consumer and business PC users to get the best possible picture of the “software load” per PC.

I don’t think that it is surprising that the piracy rates have gone up. Now, I’m not saying that its right by any means. There is no gray area when it comes to piracy. It’s simply illegal, but with the economy in the state that it is, there really isn’t any extra cash floating around to buy multiple copies of software when you can really just use one. I’m not saying its right, but it does make sense that the rates are setting records.

Computer Service Now

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